In Nigeria, the sectors of sports betting, online gaming, and lotteries are experiencing rapid growth, attracting millions of participants daily. Yet, this seemingly lucrative landscape masks a grim reality: a growing number of individuals grappling with addiction, facing financial difficulties, and suffering from mental health issues as a consequence of their gambling habits.
According to a report published in 2020, about 60 million Nigerians between the ages of 18 and 40 are actively involved in sports betting, spending nearly N2 billion daily. Nigeria also has the highest average monthly spending on betting in Africa and is the second highest country in terms of gambling participation after Kenya.
One of the factors fueling the gambling craze is the exposure to famous personalities who actively endorse and promote various betting platforms. Many famous Nigerian personalities ranging from soccer legends like Austin Okocha and Kanu Nwankwo to comedians like Shaggy and former Big