NBA Africa and Homecoming Festival, an annual event converging music, fashion, sport, art, and education, today announced their collaboration as the festival got underway in Lagos, Nigeria earlier this week.

As part of the event, NBA Africa will host a number of activations on Saturday, March 30, and Sunday, March 31, including a fashion and culture pop-up station at Alara, where fans will be able to customize their festival t-shirts, win limited edition merchandise and experience the league’s premium subscription service – NBA League Pass; take pictures and shoot free throws at a photo booth at Harbour Point; and attend a basketball game at Landmark, featuring some of the most talented Nigerian players.

The NBA’s history in Nigeria spans more than five decades, dating back to when Naismith Memorial Basketball Hall of Famers Kareem-Abdul Jabbar and Oscar Robertson held basketball clinics in Lagos in 1971. There have been nearly 50

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