NBBF, Peak Meet Over Sponsorship Review

The Nigeria Basketball Federation (NBBF) and Chinese sportswear and equipment manufacturers Peak Sports Products Co. Limited have met to review its sponsorship deal with Nigeria according to the federation.

This was contained in a statement by the NBBF on Wednesday which revealed that the Tony Lin-led Peak delegation met with the federation on Monday and Tuesday.

NBBF president Musa Kida revealed that the meeting was necessary since FIBA has empowered the federation to “organise all aspects (including sporting and commercial) of Nigerian Basketball’s international representation”.

NBBF chiefs such as vice-president Babatunde Ogunade and Samuel Ahmedu were also in attendance as the federation was afforded the opportunity to evaluate the commitment of Peak.

Kida said: “Since the former board did not hand over to us, it became pertinent to review all existing contractual agreements entered into by the former board. This will help us to ensure that we meet our set objectives and demands as a responsible organisation.

“Without mincing words, our achievements over the last 10 months, consistent participation and success stories have continued to gain global attention with many now taking Nigeria serious.”

“We have already booked our ticket to the 2018 FIBA women’s World Cup in Spain while D’Tigers have also won all their three World Cup qualification games played so far.

“In June, we will be hosting our group games in Lagos which will technically brighten our chances of qualifying for the men’s World Cup in 2019. All these achievements have not gone unnoticed by all.” he concluded.