Sporting fans around the world have become nostalgic for normalcy, as many have already come to terms with the new way to watch their favourite players battle it out for victory, as fans are still not allowed in the stadium in most parts of the world.
However, LaLiga continues to encourage fan engagement by creating a campaign in partnership with its global partner, Budweiser that would deliver the ultimate at-home viewing experience by bringing a stadium atmosphere to the home of a lucky fan.
LaLiga Delegate for Nigeria, Desmond Chiji, explained, “Fans have not been able to go to the stadium for months now, and we decided to bring the thrill that comes with live football straight to a lucky fan’s doorstep, in an experience of a lifetime.”
The online competition which encouraged fans to interact as much as possible to increase their chance of winning was won by Elias Omobolanle Funmilayo.
Budweiser brand manager, Dubem Orji reiterated the brand’s commitment to providing premium experience to football fans “Budweiser consumers love football and as a beer that strives to meet the needs of our consumers, we seek out every opportunity to enhance their experience with the King of Beers and the Best of global football.
“It is in this regards that we were elated to participate in the LaLiga homecoming event and our participation enriched the viewing experience of the lucky winner ultimately giving them the King Moments they rightly deserve. We’re the premium beer for premium football that LaLiga offers and we look forward to more opportunities to enhance this experience with all our consumers and fans in Nigeria.”
Elias’ living room at her Igando Lagos home was turned into a mini arena for the LaLiga Santander week 28 game between Real Sociedad and FC Barcelona, where she and her immediate family watched the game with LaLiga Ambassador, Mutiu Adepoju and Budweiser brand manager, Dubem Orji.