Like every other business, naming online casinos does not follow clear rules. Names can be as conventional or unconventional as the gambling platforms’ owners wish. While everyone knows how important a brand’s name is, we don’t think online casino operators spend a lot of time analyzing how to name their brands.

While some names have a story behind them, others are a play on words, past events, or commonly occurring features in iGaming. We can only sometimes tell how a name came to be. Let’s take the Vulkan Vegas casino as an example: at first glance, we can notice some similarities and assume that this platform was called after the popular Vegas strip, where casinos are open all day round. As usual, much of this is speculation. We cannot truly account for how all the brand titles come to be, but we can offer some insights from our findings to

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