Harry Kane has made his representation a family affair by appointing brother Charlie as his manager.
The England captain’s older sibling has been involved with Kane’s career from the beginning and has now registered as an intermediary to manage his football and commercial affairs.
A private limited company called CK66 was formed in August this year, with Charlie as director, to look after Kane’s career.
The new arrangement is said to be the natural next move given the 25-year-old’s continuing prominence for club and country and the huge earning potential that entails.
CK66 aims to maximise the sponsorship opportunities open to a player of Kane’s global pull. He has nearly 10million combined followers on Instagram and Twitter.
Charlie, 29, was heavily involved in negotiating Kane’s new six-year contract with Spurs, signed in June, along with Marlon Fleischman who is a director at Unique Sports Management. The pair will continue to work together on future deals.
A holding page for the CK66 website says the company will handle contract negotiations, commercial opportunities, brand building, career guidance, and future planning. It will also guide Harry’s charity contributions and campaigns.
Kane starred in the Nou Camp as Spurs secured a draw to see them through to the last-16 of the Champions League, and is also a favourite to win this year’s Sports Personality of the Year award, which will be presented at Birmingham’s Genting Arena on Sunday.