The new season of LaLiga Santander brings passion and excitement with every heartbeat
14th August, 2018 – LaLiga rings in the new season with an innovative campaign on a global scale. It begins with a video teaser starring LaLiga Ambassadors, Vero Boquete, Fernando Sanz, Christian Karembeu, Fernando Morientes and Gaizka Mendieta and a “heartbeat” to share around the world. These ambassadors take on the important job of distributing LaLiga’s heartbeat to international influencers, celebrities, and key media personalities in their hometowns.
In more than 20 countries, influencers, celebrities, and media personalities will share reactions and messages after receiving boxes containing the heartbeat of the greatest football spectacle in the world.
In addition, many of these popular personalities will travel to Spain to experience in-person, the emotional premiere of the 2018/2019 LaLiga Santander season.
“We aim to be a leading brand not only in the world of sports but also in the world of global entertainment,” says Enrique Moreno, Global Brand Director at LaLiga.
With this campaign, LaLiga will impact more than 4 million people globally via its social networks, which are followed by 60 million users in more than 10 languages, in addition to impacting the networks of LaLiga Santander’s clubs.
During the first LaLiga Santander matchday, viewers will live a unique experience through this innovative campaign, in which LaLiga commits to “feel the heartbeat” with all of its fans throughout the entirety of the football season.
Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally.
The association also has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine.