SuperSport has renewed its media rights agreement with LaLiga, extending a partnership that has been central to SuperSport being the home of football on the African continent.

The multi-year agreement, for rights throughout sub-Saharan Africa (in all languages other than Arabic and French) will form an important part of SuperSport’s content strategy that will see LaLiga’s dedicated 24/7 English-language channel, LaLigaTV, made available to DStv subscribers.

“We’re delighted to have finalised a new deal as football is one of our popular broadcast pillars,” said Gideon Khobane, chief executive of SuperSport. “LaLiga is a fantastic product and our viewers enjoy the excitement on show from week to week.”

“SuperSport has been a strong partner for LaLiga in Africa for many years and our fanbase across the continent has grown significantly during this time,” said Melcior Soler, director of the LaLiga audio-visual department. “We look forward to further years of success together.”