The Ministry of Youth and Sports says it is dissatisfied with National Sports Festival (NSF) sponsorship/marketing agents Greenfield Assets Limited and announced its intention to terminate the contractual agreement with the firm.
Former Sports Minister Solomon Dalung had brokered a five-year deal with Greenfield Assets Limited after the 2018 NSF in Abuja which would have seen the firm organise the next five editions of the Festival.
Dalung had explained that it was necessary to find a corporate partner for Nigeria’s Olympics following the reticence of States to stump up the finances for hosting the competition which led to a six-year break in staging the biennial competition after the 2012 edition in Lagos.
However, following the 2nd joint technical meeting of the Main Organising Committee of the 2020 National Sports Festival held in Benin City, the Ministry resolved to shred the agreement with Greenfield Assets Limited on the grounds of “unsatisfactory performance on some critical terms of the provisions of the agreement by the firm”.
“The Federal Ministry of Youth and Sports Development have given notice for the termination of the sponsorship/marketing agreement with Messrs. Greenfield Assets Limited in respect of the National Sports Festival due to unsatisfactory performance on some critical terms of the provisions of the agreement by the firm,” a statement signed by the MOC chairman Olusade Adesola said.
The MOC also revealed the marketing strategy and sponsorship roadmap for Edo 2020 with the marketing drive slated to kickoff in Lagos in January and a roadshow planned for the nation’s capital in Abuja.
Other resolutions reached at the Joint Technical Meeting included the approval of Canoeing, Golf and the Traditional Sports of Abula, Dambe, Langa and Kokowa as additional sports that will feature at the 20th National Sports Festival.