Nike is set to extend its kit deal with Nigeria Football Federation for a further four years. The new deal is said to be worth significantly more than the $3.75 million on the previous deal, with an option of extending by another four years should both parties fulfill their sides of the contract.
The NFF switched to Nike in 2015 in a three-and-half-year deal that took over from Adidas’ 12-year relationship with Nigeria.
According to the Chairman of the Marketing, Sponsorship, and TV rights committee Mallam Shehu Dikko, who is also the 2nd Vice President of the NFF, the new Nike deal sees them provide kit for men and women’s sides at every level as well as performance-based bonuses for all nine teams in care of the Nigeria Football Federation.
“This new contract encompasses annual payments, supplier kits and also bonuses for all our teams for performances and it also includes bonuses for the women. In the last contract, the women were not included,”
“Nike will also deliver the kits door-to-door in this new deal as we no longer want to have the issues we had with the Super Falcons kits which were held back at the ports.”
There had been widespread fears that Nike will back out of every possible renegotiation following the slow response of the NFF to the piracy debacle faced by the American Kit suppliers prior to the FIFA World Cup in Russia, which saw counterfeit Nigerian jerseys flood local markets, but Dikko was quick to put that to bed.
“They never stopped believing in us and in our teams, and after they conducted their due diligence on everyone involved in the running of the NFF, they were very eager to sign this new deal as far back as when we returned from the World Cup in Russia. But we kept telling them to give us some time.”