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NFF Sign Sponsorship Deal With Coca-Cola

The Nigeria Football Federation (NFF) have signed a multi-million dollar sponsorship deal with soft drinks giant Coca-Cola

The new deal, worth $4m over a five-year period, will see Coca-Cola become the official soft drink & sponsors of the Super Eagles and all the other National teams.

The new partnership between the NFF and Coca-Cola was revealed at a small signing ceremony at the Eko Hotel and Suites on Wednesday morning.

The soft drinks giant will have marketing rights over all NFF activities as a result of the partnership.

It was also revealed during the ceremony that youth development is a key part of the partnership.

The national football body through its 2nd Vice President, Shehu Dikko, also assured that everything will be well managed from a financial Point of view (POV) with auditing assistance from PrincewaterhouseCoopers (PwC).

Also, Shehu Dikko disclosed that world football’s governing body, FIFA, have given the NFF the all-clear over all their finances.

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