Nigeria Football Federation (NFF) and the League Management Company (LMC) have signed respective partnership three-year deals with global online betting company, 1XBET.
The company is not new to African football sponsorship after they were involved with the 5th African Nations Championship held in Morocco at the beginning of the year.
NFF President, Mr. Amaju Melvin Pinnick signed on behalf of the Federation while LMC Chairman and NFF Vice President, Shehu Dikko, signed for the league body.
The latest partnership deal 1XBET represents a second deal in quick succession for the LMC after the league football body recently tied up a partnership with a Morocco-owned fertilizer and agricultural giant OCP Africa with growing business interest in Nigeria, as ‘Official Supporter.’
In his words after the partnership was sealed, Dikko said: “We are delighted to have secured these partnerships. 1XBET is a global brand with record of associating with football, and this underscores the progress Nigerian Football is making across all levels under the leadership of NFF President Amaju Melvin Pinnick, with the support of key stakeholders. These giant strides emphasize what can be achieved under a stable football environment. Not only do we now have leading domestic brands partnering with our football; international companies are now coming.”
“We welcome 1XBET and OCP to our growing portfolio of sponsors and partners and assure them that we will do all we can to make the partnerships win-win situations, and see that value for money is delivered to the brands.” he added
Eugene Kiryukhin, Director for Development (International Partners) of 1XBET, said: “Our objective and strategy has always been driven by the need to stand out from other brands and offer unique and perfect user-experience. We see Nigeria as an emerging marketing with huge potential, and the partnerships with NFF and LMC offer us the opportunity to deepen our brand while supporting football development. Exciting times await Nigerian Football fans and sports-betting enthusiasts with the entry of 1XBET into the Nigerian market.”