My.Club – an adult premium subscription platform for content creators – has offered Inter Milan up to $100m to become the official kit sponsor of the club through the 2029 season ($20m per season).
Inter Milan are on their way to the Champions League final. However, the Italian football giants don’t have a kit sponsor.
Despite signing a deal worth €85 million (£75m/$94m) in September 2021, Inter had not received any payments this season from shirt sponsor DigitalBits, a crypto currency firm.
In November, Inter’s corporate chief executive,
Alessandro Antonello, confirmed that the club was seeking a replacement sponsor.
My.Club has already secured an exclusive official account for the team on its platform, my.club/InterMilan (invitation is also featured there).
Fans will benefit from this partnership because Inter Milan’s stars will need to confirm their authenticity via My.Club’s exclusive ‘No
Fake Creators’ verification system.
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